CITI is establishing off-campus drives for the position of Business Analyst in Bangalore/Chennai, India. Eligible candidates please follow the required steps and prepare well for the position. Please find the Apply Link below.
CITI Recruitment :-
Position: Business Analyst
Salary: Up to ₹4-12 LPA
Degree: Bachelor’s degree
Batch: 2018/2019/2020/2021/2022/2023/2024
Experience: Fresher(0-2yrs)
Location: Bangalore/Chennai, India
JOB DESCRIPTION:-
- Leads analytics to deepen customer engagement for Retail Bank business through cross-sell and upsell relevant products.
- Design and implementation of DOEs for in-depth understanding of customer sensitivities to new offer and outreach channels. Drive the philosophy of right product at right time for our customers.
- Provides actionable overall market and customer insights to address key strategic questions for Retail Bank products and understands the campaign management domain | KPIs | ROI | Channels.
- Identify potential market and market trends to enable agility and drive strategic changes in “how we engage” with our customers.
- Responsible for analyzing the performance of campaign, ad-hoc analytic requests, and providing recommendations for increasing campaign profitability.
- Analyzes external and internal customer data using Hive, Python, Excel etc. to identify areas of opportunity across Retail bank customer lifecycle.
- Evaluates customers’ online/offline behavior and provide insights and recommendations for further enhancements to the targeting strategy
- Analyzes A/B and Multi-variate tests, communicate results and provide recommendations to improve campaign efficiency and drive budget optimization.
- Responsible for performance forecasting of campaigns/products for the short-term and long term cohorts, backed up by data and business justifications.
- Work closely with Marketing, Pricing and Decision Management teams to drive revenue and growth for Retail Bank products and influence decision based on data behavior.
- Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.
CANDIDATE REQUIREMENTS–
- Bachelor’s degree in a quantitative discipline or graduate degree
- 0-2 years of work experience in marketing research, statistical or data analysis (or academic equivalent).
IMPORTANT POINTS:-
- Good communication skills (both verbal and written) and ability to work with cross-functional partners and team members
- Adept at managing and manipulating data using Python, Hive/SQL.
Apply link Chennai : Click here
Apply link Bangalore : Click here
